Our exhibitor list is ever-growing so check back here regularly. If you are interested in exhibiting please visit our exhibitor and sponsor page for details.
Honda Motorcycles (Plus Test Rides and the Ride Free Experience)
Honda is the number one motorcycle manufacturer in the UK with close to 100 dealerships covering On and Off Road Motorcycles across England, Ireland, Scotland and Wales.
“Honda are delighted to be supporting Women in Motorcycling and will be at the show with a variety of bikes and to answer any questions you have and direct you to your local dealer. We will also be offering test rides on a number of models, along with our Ride Free for beginners and learners to have the chance to ride a bike.”
https://www.honda.co.uk/motorcycles.html
Here We Ride
Lianne from Here We Ride creates powerful printed and embroidered pieces with strong messages celebrating women, perfect for our event. These will be available to buy at the show.
“I am a female creator, motorcycle rider and enthusiast. My work promotes female empowerment and female voice, and this most commonly manifests itself within the world of motorcycling. I love riding and have been doing so since I was 19 years old. Its something that has made me feel strong and brave, which is something I have always found challenging as a female. I have found that within the motorcycle community often women’s voices are not listened to or not heard. We are misrepresented and I aim to address that. I want to engage women to promote strength, courage, to be unconventional and to defy expectations.”
Dirt Wheels
“Dirtwheels was born out of a passion for off road motorcycle exploring and adventure. The UK has some of the most beautiful scenery and landscapes in the world, ripe for exploration on two wheels, however the confusion over finding legal trails known as Green Lanes or BOAT’s can be a minefield and can lead to prosecution if you’re not careful, so finding a guide to take you on some of the most exhilarating rides in the world is a much safer way to explore.
Dirtwheels brings together the adventure seeker and provider, whether it be a guide for a day or an adventure weekend or more, Dirtwheels helps you find the perfect adventure for your riding style, skill level and whereabouts in the world you want to explore.
The information is so easy to find by using our intuitive filter system and riders offer their reviews, so you can get a real feel for each provider before making your booking.”
BMF (British Motorcyclists Federation)
“The British Motorcyclists Federation (BMF) exists to safeguard the rights of all British motorcyclists.
The BMF is a long established and effective lobbying group. It protects UK motorcyclists from interference by European, National, Local Government and anti-motorcycling campaign groups. The BMF is a member of many government advisory groups and also works in Europe on behalf of British motorcyclists. The BMF is also a fantastic community, made up of individual members and motorcycle clubs, it provides support, advice and organises excellent events throughout the UK.
Campaigning for riders’ rights
The BMF is one of the largest rider groups in the world and has existed since the 1960s. We are a non-profit organisation run by elected volunteers, providing motorcyclists with a voice through specialist lobbyists and a network of volunteers across the UK. The BMF successfully campaigns on issues that directly affect the liberty, safety and security of motorcyclists. The BMF educates and informs, and through its successful lobbying has defeated such ill-conceived ideas as leg-protectors and the 100bhp limit restriction. The BMF is active in Europe through FEMA (Federation of European Motorcyclists’ Association) and the FIM (Federation of International Motorcyclists). We lobby MPs, MEP’s, ministers, commissioners and committees to ensure that your views and concerns are heard.
The BMF actively promotes safety through education and encouraging mental health first aid,via Mental Health Motorbikes, first on scene skills, via Biker Down and our own Advanced Riding Courses , the Blue Riband Advanced Rider Award
As a member, you will be part of the community of individuals and affiliated clubs which help make the BMF such a powerful voice in campaigning and safeguarding the rights of motorcyclists. In addition, a range of member benefits can quickly repay your membership fee, plus you will receive Motorcycle Rider, the BMF’s quarterly magazine packed with the latest road tests, interviews, riding advice and campaign news.”
@britishmotorcyclistsfed
Curvy Riders Motorcycle Club
“Curvy Riders MCC is a ladies only motorcycle club, run for lady bikers, by lady bikers.
With over 1100 members across 44 regions in England, Wales and Scotland, we are the largest, farthest-reaching female-only motorcycle club in the UK.
We welcome all riders from total newbies to true veterans providing advice, support and encouragement within a friendly and inclusive environment.
Our friendly Regional Representatives organise ride-outs, trips away, special events and welcoming social occasions to bring our community together. As a member you can be affiliated with as many regions as you wish, providing you with the flexibility needed to fit in with work, family or other personal commitments.
Membership is open to all lady riders and would-be riders, and costs just £15 per year. This gives you access to official club events and ride-outs, associate membership of the BMF, club discounts, advice, support and most importantly friendship and lots of Curvy fun and laughs!
As a member you also have the opportunity to join up to 100 other members on our annual 3-day National trip which is simply not to be missed. The 2022 trip in Wales was an extravaganza of biking, food and frolics.
Women in Moto is the perfect opportunity to meet some of our lovely ladies and see how we can support you on your biking journey.”
Facebook: www.facebook.com/CurvyRidersMotorcycleClub/
Twitter: @curvyridersmcc
Instagram: @curvyriders
DocBike
“The Ladies of DocBike are going to Women In Moto 2025!
We can’t wait to see you there, but first, let us give you a little insight into what we do!
The DocBike Charity, which is a motorcycle injury prevention charity, was founded by Dr Ian Mew and Chris Smith in 2013. The main aim we have here at DocBike is to work towards eradicating all motorcycle related injuries and deaths. We do this through engagement with motorcyclists and the wider community, injury prevention, education, and roadside critical care.
Often, when motorcyclists are involved in a collision, the injuries are catastrophic. This means that it is not always possible to save the life of the motorcyclist. Here at DocBike, we work towards reducing the number of motorcyclists involved in collisions in the first place. We place a highly qualified (consultant level) doctor, or a critical care paramedic, with a DocBike, and they respond to motorcycle collisions and reduce the number of deaths and serious injuries on our roads
We started small, but with time and hard work, we have grown to cover seven regions across the UK. We have teams within Somerset & Avon, Dorset, Devon, Sussex, Yorkshire & Humberside, and Staffordshire. Our teams are close, and we all have a common goal. To grow together, reduce motorcycle collisions, and have a DocBike associated with every Air Ambulance in the country!
Our ladies will be attending Women in Moto, and they are very excited (don’t take our word for it!) Come and see us! Say hi and ask us about the wonderful work that we as a charity do! We can’t wait to meet you all!
The DocBike Ladies!”
Roadskin
“Roadskin, a UK family run company specialising in cool, CE rated protective outerwear for motorcyclists – modern biker clothing you can wear all day long.”
Claire Jones – Mindset Coach for Adventurous Spirits
Because sometimes the biggest barrier isn’t the bike. It’s what’s going on in your head.
Claire Jones is a well-established and national award-winning life coach. She helps riders and other adventurous spirits build confidence, calm their minds, and perform in their chosen activity with steady self-trust – especially when fear, nerves or overthinking make it feel harder than it should.
She took up motorcycling at 50, so she knows first-hand how challenging the journey can be. From lessons to solo riding, from regular feedback to sudden silence, from “you’re ready” to “why do I still feel terrified?”
And the technical side didn’t come easily at all for Claire.
Even with lots of encouragement from her skilled and very supportive instructors, Claire struggled to get the basics as she has always found it takes her longer than most to learn new practical skills. It took her several weeks of lessons and lots of patience to achieve her CBT certificate. There were times she truly wondered if she was cut out for it.
The real shift didn’t happen on the road or the training pad.
It happened between the lessons – in her mindset. Questioning if it was all worth it, and deciding to keep showing up.
After almost a year of persistence (and a lot of self-coaching), she passed her tests… Mod 1 on the second go (with zero faults to her great surprise and delight!), and Mod 2 on the first.
Now 52, Claire has toured solo, completed some advanced rider training, (with more planned) and has clocked up over ten thousand miles. She now rides her dream bike, a Honda CBR650R in stealthy black and a custom design as a tribute to her much-missed dog April.
More importantly, she’s learned how to rebuild confidence when it wobbles – and now, she helps others do the same.
With a background in NHS senior leadership, plus time as a firefighter and prison officer, as well as significant coaching qualifications and experience, Claire brings grounded resilience, deep empathy and practical mindset tools to help riders shift fear into forward motion. (She’s also run 12 marathons – so she knows a thing or two about grit.)
Through her coaching practice, YourOneLife, Claire has expanded her service to offer a confidential, non-judgmental talking space for riders who feel held back by fear, anxiety or self-doubt – whether as learners or after being signed off as competent to ride.
Please note: Claire is not a riding instructor and doesn’t teach practical riding skills or assess your abilities. That is for you to work with your instructor on.
Her work complements your learning experience, helping you understand how your brain processes new skills, manage your nervous system, work through setbacks, and feel safe enough to use what you already know and are being trained to do.
People at the top of their game in any field work with dedicated mindset coaches.
So why shouldn’t you? Especially when your safety is the ultimate goal?
Whether you’re:
✅ Just starting out
✅ Preparing for a test
✅ Facing your first solo rides
✅ Or navigating the post-pass wobbles…
Claire helps you move past the mental roadblocks that quietly hold you back, so you can ride the way you want to: focused, relaxed, and in control.
🔧 What she offers:
- Free 30-minute 1:1 online mindset session
- Free Facebook group with live workshops and support
- Tailored 1:1 or group coaching for deeper guidance
📍 Visit Claire’s stand to say hello, have a chat, take the Rider Mindset Quiz, explore support options, or book your free session.
If fear is dimming your ride, Claire can help you learn how to manage it so that it stays in its place, and not in your way.
🌐 Website www.youronelife.co.uk/mindset-confidence-coaching/
📘 Facebook Group: Mindset Mastery Group for Adventurous Spirits with Claire Jones
📸 Instagram: @mindsetmasterywithclaire
Linda-Jean Women’s Motorcycle Fashion
Founded by passionate rider and entrepreneur Linda-Jean Belvedere, Linda-Jean Women’s Motorcycle Fashion is dedicated to empowering female riders with products that combine safety, comfort, and style, without compromising on versatility. Each item is thoughtfully designed to be multifunctional, serving more than one purpose on and off the bike so that riders can get the most out of every garment.
Linda-Jean’s passion for motorcycles was sparked at a young age, spending many weekends in the garage with her dad, learning the (basic) mechanics of bikes and developing a love for two wheels. Despite over 20 years of riding herself, Linda-Jean continued to feel frustrated by the lack of stylish, functional gear for women.
When her mother passed her motorcycle license in 2021 and faced the same struggle, the idea for a women-led motorcycle fashion brand became obvious. So, in combination with over 10 years of professional experience in the motorcycle and automotive industry, she decided to turn her lifelong passion into a purpose.
In 2024, Linda-Jean Women’s Motorcycle Fashion was officially launched as an early-stage startup.
Every product is designed by women, for women:
- Developed with real rider feedback
- Made in small batches
- Partnering with small family-owned businesses
- Prioritising an environmentally responsible supply chain where possible
Linda-Jean takes a quality-over-quantity approach, and due to the long and costly development process of truly rider-focused gear, products are released one item at a time. The ultimate goal? A complete, stylish range of women’s motorcycle apparel, from jackets and trousers to gloves and base layers.
Come and visit the Linda-Jean stand to see and try on the brand’s first motorcycle jacket prototype, designed for the female riders who are looking to get more out of their protective gear.
It would also be great to hear from you! Stop by to share your thoughts, your wish list, and what you feel is still missing in women’s motorcycle clothing. Your feedback helps shape the future of motorcycle clothing made by women, for women.
Shop:https://ljmotofashion.com/shop
Instagram: @lj_motofashion
Facebook:Linda-Jean Women Motorcycle Fashion
YouTube:@lj_motofashion
Ride and Defy
Ride and Defy is female-founded and female-first—stocking some of the boldest motorbike gear brands designed specifically for women who want to ride in style without compromising on protection.
Born out of frustration with unflattering designs and the assumption that all women want pink florals, Ride and Defy is for those who want more edge, more choice, and gear that reflects them—not outdated stereotypes.
Catch them at the show with an incredible lineup from MotoGirl, Merlin, Knox, Wildust Sisters, and Stylmartin—bringing together style, comfort, and protection in one fierce collection.
Whether you ride regularly, occasionally join your partner, or are just getting started, Ride and Defy’s range has something for every kind of woman who rides her own way.
Ride safe. Ride bold. Ride and Defy.
WIMA GB
Women’s International Motorcycle Association is for all women interested in motorcycling.
The purpose of the association is to support and promote women through motorcycling.
It is run by volunteer members through an elected Committee.
WIMA GB (Great Britain) is a National Division of WIMA International (wimaworld.com).
Membership of WIMA for individuals is through the National Divisions.
Members of WIMA enjoy a international network of support and friendship.
The Intrepid Explorer
Lightweight and essential outdoor Hygiene and Protection products for pro-earth explorers! We’re so happy to have The Intrepid Explorer return to WIM25, find them in the Adventure Zone.
99% Legal
RuntRiderRocky’s small business 99% Legal is a lifestyle and clothing brand aimed at bikers who have a rebellious edge. She sells hoodies, bags, stickers, lanyards, snoods. The brand was recently featured in Moto Gusto magazine.
“Run by bikers for bikers. At 99% legal, our mission is to provide our customers with great products and accessories at competitive prices. We attend various motorcycle events, run ride outs and support our local community projects and businesses.”
Don’t forget, she will also be providing a stunt demonstration each day at the event!
DeadSet Co.
DeadSet Co. Is an award winner creator of framed taxidermy butterflies & insects. Handcrafted in the UK to a high quality. Working alongside breeders and conservation projects to create sustainably sourced art for your home.
www.deadsetco.uk
www.instagram.com/DeadSet.Co
www.facebook.com/TheDeadSetCo
Women in Moto- Car Division
We’ve always said that Women in Moto includes women interested in all forms of motorsports, and for the first time we have a showcase of 4 brilliant cars by 4 amazing women in the car scene. See them on display at the show and ask them all your car-related questions!
Staffs Lady Bikers (SSRP & Think Bike)
“We are a small team of female riders and pillions who contribute to the Staffordshire Safer Roads Partnership (SSRP) Motorcycle Focus Group (Think Bike), working in partnership to support a safer riding experience for women riders and pillions. There is a wide range of ages and experience in the group, and we feel it’s important to represent the opinions and concerns of the increasing number of Lady Bikers. We are not a ladies-only bike club and currently don’t arrange ride-outs, our focus is road safety.
Our objectives are to encourage women into motorcycle riding, especially women who want to ride their own bikes, and support rider development at all stages. Working with SSRP we support further training (including ladies-only days), through schemes such as BikeSense Rider Development, BikeSafe, Group Riding Schemes and First Aid Training. We offer advice on bike maintenance, attending events with our dedicated ‘Lady Biker’ stand at events around Staffordshire, including Bikers’ Breakfasts. We also offer safety advice for pillion riders.
There is a page dedicated to Lady Bikers on the Staffs Biker website at http://www.staffsbiker.co.uk/ladybikers/ and we have Facebook and Instagram pages as ‘staffsladybikers’.
Come along and have a chat to find out more, get some free stuff and maybe win an exclusive ‘Think Bike’ mug and ‘Staffs Lady Biker’ neck tube.
If you are interested in any of our schemes or would like to be involved with what we do, then email us at bikers@staffordshire.gov.uk “
The Biker Chick
“I’ve been riding motorbikes for as long as I can remember, it’s always been my dream. I was born a biker! A few years ago, I was looking for a keyring, but everything on the market felt too masculine, made more for men than for us, women. That’s when I decided to create my own little shop, focused on items designed especially for female riders.
Since then, I’ve been investing in something different and unique, made by and for women who ride. Alongside that, I also run workshops, courses, and fun challenges, all with the goal of empowering and motivating other female bikers. Whether it’s inspiring women to follow their dreams and ride confidently, or teaching practical skills like how to change your oil or air filter, I do it in a way that’s fun, hands-on, and community-focused.”
Anna Mi – The Girl behind The Biker Chick 💜 Co-Owner of Female Riders UK
Creating unique souvenirs for badass women on two wheels
✉️ Email: Anna_mi@thebikerchick.co.uk
📞 Phone: 00447426 401401
Let’s ride, create memories, and inspire!
Zero Motorcycles (Plus Off-Road Test Rides)
Zero Motorcycles is heading to the Women in Moto Show with an exciting offer — off-road rides on our all-new X Line models! These fun, user-friendly electric motorcycles are perfect for both seasoned riders and complete beginners. No gears. No clutch. Just effortless, pure riding fun.
Swing by the Zero Motorcycles stand to book your test ride — we can’t wait to see you there!
Ladies of Harley (LOH)
Ladies of Harley (LOH) is all about freedom, friendship, and the thrill of the ride. Part of the Harley Owners Group, LOH brings together women who live for adventure—whether you’re riding your own Harley or riding pillion. From unforgettable ride-outs to lively socials, we celebrate the spirit of sisterhood on and off the road. Look out for us, say hi, and find out how you can join the ride of a lifetime! Supported over both days by Vanessa Ruck @thegirlonabike with Q&A sessions, demonstrations and talks!
Royal Enfield
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression.
Royal Enfield are excited to be back at Women in Moto for 2025 and will be bringing models from their premium line-up including Bear 650, Guerrilla 450, Hunter 350, Meteor 350, Himalayan 450, Super Meteor 650, the Shotgun 650 amongst others.
Royal Enfield will also be running free test rides throughout the Saturday and Sunday, so register now to avoid disappointment ( Saturday and Sunday)! It will be a great weekend full of action and pure motorcycling!
