Gesto and Lane- Entrance Photographs

If you are coming by bike to the show we are going to be offering professional entrance photos for purchase, taken by the incredibly talent motorcycle videographers and photographers extraordinaire Gesto And Lane – A Motorcyclists Diary! They have been working on an amazing advert for our show and their attention to detail is second-to-none, so if you are after a special keepsake photo of you and your bike then you’d best scrub up!

Emma: Has been riding 32 years, starting out on trial type bikes and eventually swapping to super sports in my 30’s. Got the bug from my mum who used to hitch hike around the country to watch the racing from the age of 17 (I crashed her bike into wall the first time I tried riding, endoed it and landed in a neighbours garden) Marshalled the Isle of Man in my teenage years and drunk the island dry!

Carlos: always wanted a bike but strict Spanish parents stopped him….when he met me that changed and he got his first bike. Crashed his first bike spectacularly by bouncing through a field like a weeble in Cuenca, Spain then bought his current MT09.

And now we ride all over Europe wild camping and discovering new and beautiful scenery and posting it on YouTube – we film stock footage for the film industry and have some epic rides coming up in 2020. We’re photographers/videographers by trade and will be filming and taking photos on the day so make sure you stop by and say hi.

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Curvy Riders Motorcycle Club

Our ‘Biker Buddy’ area at The Women in Motorcycling Exhibition is designed as a social hub for ladies to come and meet new riding buddies and be inspired by other women out there on the roads.

Curvy Riders Motorcycle Club will be joining us in our Biker Buddy area so you can sign up to be a member on site!

“Curvy Riders MCC is a ladies only motorcycle club, run for lady bikers, by lady bikers.

With over 530 members across 28 regions in England, Wales and Scotland, we are the largest, farthest-reaching female-only motorcycle club in the UK.

We welcome all riders from total newbies to true veterans providing advice, support and encouragement within a friendly and inclusive environment.

Our friendly Regional Representatives organise ride-outs, trips away, training events and welcoming social occasions to bring our community together. As a member you can be affiliated with as many regions as you wish providing you with the flexibility needed to fit in with work, family or other personal commitments

Membership is open to all lady riders and would-be riders, and costs just £15 per year. This gives you access to official club events and ride-outs, associate membership of the BMF, club discounts, advice, support and most importantly friendship and lots of Curvy fun and laughs!

As a member you also have to opportunity to join up to 100 other members on our annual 3-day National trip which is simply not to be missed. The 2019 trip in Scotland was an extravaganza of biking, food and frolics.

The Women in Motorcycling Exhibition is the perfect opportunity to meet some of our lovely ladies and see how we can support you on your biking journey.”

Stoke and Bear Art

Jet Bailey (the artist behind Stoke and Bear) will be exhibiting at the show and her beautiful paintings and prints will be available to purchase! Best of all, most of them can be rolled and carried easily on a bike!

“Specializing in figurative painting and motorcycle art. Stoke and Bear Art was born out of a huge passion for painting and love of all things Motorcycle and retro related. I have a BA(hons) in Fine Art and specialise in oil painting. 

I am especially interested in learning about the unique stories and faces of motorcycle builders, owners and riders around the world. My current body of work celebrates the determined and focused community of women in the motorcycle industry, as well as embracing the freedom and movement of machines.

My work focuses on women reclaiming their space in the motorcycle culture, by creating large scale portrait paintings that dominate interior spaces and envelop the viewer.” Jet Bailey, Stoke and Bear.

The Petite Pub

The Petite Pub is our gorgeous vintage Piaggio Ape which will be providing draught beer, cider and ale along with bottled options and many other pub staples such as wine and spirits. As an event which has links to riding, we are also currently working with non-alcoholic breweries to ensure we have some tasty options for those riding home! We have several covered indoor seating areas to enjoy your food and drinks in if the weather turns a bit damp!

The Drawn Studio

Lou Sprockett creates original pencil drawings of both classic and contemporary motorcycles. These photorealistic drawings are made using just HB and 2B pencils, combining an insane level of detail and a trademark style of bold darks and light. Lou combines layers of shading and mark-making and the beauty of the untouched paper to create sensations of both solid form and light that might have you believing you’re looking at a photo, but these hyperrealistic images are filled with precise detail, texture, and reflections designed to invoke the passion that we have for the motorbike and the lifestyle it gives us.

Even more exciting, Lou has donated the ORIGINAL PENCIL DRAWING of ‘Keeping Up Tradition’ (first pic) WORTH £375 for our draw! This incredible piece will be put into our draw for all ticket holders (if you have bought 5 tickets, you have 5 chances to win) and the prize will be drawn LIVE at the show!“A modern classic, this Royal Enfield Bullet Electra X encapsulates the history and passion of motorcycling and travel.
I photographed this motorbike at a busy motorcycle meeting and the reflections in the tank hint at the scene around it; a summer’s eve on a quayside, parked up for visitors to admire.”

HB and 2B pencil on heavyweight Daler-Rowney Cartridge paper and fixed with Daler-Rowney Colourless fixative and framed with non-reflective acrylic.

Helite UK

Helite was founded in 2002 by Gérard Thevenot a French pioneer and entrepreneur in the light aircraft industry. His thirst for inventions and safety awareness pushed him into developing an airbag system for microlight users. He understood the need for this enhanced level of protection in other disciplines which led to the rapid expansion of Helite airbag technology into horse riding, motorcycling and other high-risk activities.

Airvest (the UK & Ireland distributor for Helite) is a Yorkshire based, family run, ‘specialist protection’ company, offering the world’s leading innovative safety equipment to a diverse market. We are passionate about preventing unnecessary serious injuries whenever we can. Our amazing ‘life-saving’ customer testimonials encourage us to continue furthering our knowledge and expertise and improving the safety standards with this exciting technology.

Instagram @helite_unitedkingdom

Ginger and Blue

Ginger & Blue is a speciality coffee company in the back of a vintage ’74 Renault Estafette van. “We have lovingly and as authentically as possible, turned our little van in to a mobile high end coffee shop. Quality equipment and design enables us to produce coffee like in any high street speciality coffee shop, but conveniently on wheels.

We are working closely with a Nottingham roaster, Stewart’s of Trent Bridge, who roast all their beans in small batches, package by hand and pass on their fab knowledge. Currently we use a blend of theirs, however with seasonality and fear of becoming stale, this will change regularly throughout the year. All of our other drinks options, hot chocolate, chai, turmeric and tea to name a few, are all of similar quality. The premium hot chocolate we use is simply cocoa and a little sugar, and the turmeric elixir syrup is simply turmeric, ginger, vanilla and a little sweetener. These are just two examples of the products we use and how important the initial quality of our products are that come together to make our drinks.

Our menu isn’t extensive or full of hot chocolates with all the frills, because for us, simplicity is key. Letting the coffee speak for itself through a classic coffee shop menu. It’s important for us that all our drinks are available as a vegan option, at no extra cost. We use barista quality plant milks and source dairy free alternatives that are on par or arguably better than the ‘original’. All of our packaging is either recycled and/or compostable, which is another key concept of our business. We enjoy and like to encourage a little bit of kindness to our planet on every purchase, whether it be the recycled cup, a cow milk oat milk swap or a vegan freshly baked treat from the counter.”

They will also be open for all you happy campers!

Ridge Moto

“Providing motorcycle and lifestyle apparel to real females. We are not an afterthought, we are all unique.

Stylish designs for on and off the bike, built with comfort, durability and sustainability in mind.As a female only brand, our focus never shifts from creating the perfect pieces for all the fierce female riders across the globe.
Available online, at events during the year and throughout our dealer network.”


Ridge Moto have kindly donated their stylish charcoal hoody (first pic) for our draw, to be drawn live at the event!

Twitter: @RidgeMoto

Instagram: @RidgeMotoUK

Trail Riders Fellowship (TRF)

“The TRF exists to Conserve Green Roads in England and Wales. This is a multi faceted approach and one that our 5,000 members are passionate about.

We believe that every single trail rider can play their part in this every time they are out on their bike. It stems from attitudes, behaviours and actions right through to repair work and partnerships with authorities.The first question most people ask themselves after they buy their first trail bike is “where can I ride?”
The TRF can help with that. All of our 5,000 members have been in the same shoes at some point. The network of trails that cross England and Wales are varied in their terrain, landscape, and difficulty. It great fun exploring them. But, one thing you will find is that they can be hard to find, and their legal status can change over time.
Fortunately the TRF has a wealth of information and help based around our members and local groups. We recommend starting by making contact with your local group. Most meet once a month and new members are welcome, and a lot also have their own Facebook Groups, websites and Forums that you can request to join. There’s also the TRF Trail Website which is specifically designed as a Green Road resource for TRF members.

New members who make an effort to connect and say hello will find that they get the most out of the TRF networks around the country.

One of the appeals of trail riding is the ability to cover large areas of beautiful, remote countryside in a day or weekend. Trail riders use their bikes for adventure, to experience the rugged beauty of England and Wales often not accessed by other means of transport.

Rural business in these remote areas are reliant on visitor spend and trail riders form an important and valuable contribution to their economy.

Nationally it is estimated that 10,000 riders are actively riding throughout the year, each person purchasing, owning, maintaining at least one bike and associated equipment.

The TRF promote respectful and lawful trail riding on Green Roads across England and Wales.

Our core mission of Green Road conservation includes working with authorities if instances of nuisance or illegal riding occur.

Our work with police forces around the country encourages an approach that presents the TRF as way of learning where you can and can’t ride and what behaviours are suitable on Green Roads.

We believe that with the right approach Green Roads can be enjoyed by all users.

The TRF host events across the country throughout the year. These are a great way for members to meet new riders and access new trails guided by those who know them best.

There are long established events such as North Yorkshire’s Coast to Coast, or the Wessex Wanderer, as well more recent activities such as Northumbria’s Hadrian Adventure Weekend as well as displays at popular motorcycle and countryside exhibitions.

All TRF events are held within our ‘best practice’ framework. If you are interested in hosting a TRF event get in touch.”

Mental Health Motorbike (MHM)

Mental health is an issue that needs more openly discussing, so we are pleased to partner with Paul and his new venture Mental Health Motorbike who will be at the show with the bike itself and will be speaking to you about what he is aiming to do with the organisation.

“The Mental Health Motorbike is a new organisation providing mental health support to the biker community. We aim to increase the number of trained mental health first aiders by running training courses across the country in bike shops, clubs and for individuals. We also aim to setup a foundation which allows people recovering from mental health issues to take on challenges which break social isolation, increase self esteem and encourages them to be part of the Mental Health Motorbike network”

Ride and Defy

Ride and Defy is dedicated to supplying the ultimate brands for defiantly adventurous women. Ride and Defy don’t think you should have to compromise your style when it comes to protective motorbike gear!

Founded by like-minded motorbike and action sports enthusiasts, they were fed up of seeing unflattering motorbike clothing that offered little style…but more often or not featured gorgeous pink embroided flowers! They wanted to hook you up with their favourite brands! So here they are!

They offer the latest innovative brands that produce fully certified and rigorously tested motorbike gear which provide comfort, style and protection. Whether you’re bike mad, an occasional rider, enjoy joining your partner or even friends on their bikes; Ride and Defy offers collections with edge, knowledge from friendly and impartial enthusiasts and encourage your passion for an adventurous lifestyle regardless of your gender!


The Women’s International Motorcycle Association (WIMA) is a unique organisation for all women interested in any aspect of motorcycling. WIMA was founded in America by Louise Scherbyn in 1950, and believed to have been introduced to Britain in the early 1950’s. The aim of the Association was, and still is, “To support and encourage the sport of motorcycling amongst women”. There are 33 international divisions, and growing, who host a rally in turn each year, as well as local national rallies. WIMA GB hosted 226 national and international members at their international rally in the Peak District in 2019, with members from all of Europe, Korea, Japan, Australia and Curacao, to mention a few.


Bridgestone Motorcycle will be exhibiting at our show and their Marketing Coordinator Alice Lewis will be offering tyre safety workshops. Bridgestone is vowing to keep scores of female motorcyclists on track when it brings its premium products to life and provides expert safety advice at The Women in Motorcycling Exhibition.

For the first time, Bridgestone will be exhibiting at the event on Saturday August 21 at Tutbury Castle in Staffordshire. The Women in Motorcycling Exhibition brings together experienced riders, learners and those looking to start, which is what appealed to Bridgestone when agreeing to be an official exhibitor. A special tyre safety workshop will be organised by Bridgestone to demonstrate how its portfolio of products perform for different bikes in different conditions – and the technology that goes into each tyre compound.

Commuters, pleasure riders, racers and tourers will all be of interest to Bridgestone, which boasts a range of premium products to suit each and every rider and their bike. The company continues to put its many years of top level road racing competition experience to emphatic use, creating some of its best performing products to date, which will be showcased at the event. And with only two contact points keeping bikers and their machines from the tarmac, the importance of premium tyres will be brought to life at an informative safety workshop during the day.

Bridgestone’s Motorcycle Marketing Coordinator Alice Lewis said: “We are thrilled to be attending The Women in Motorcycling Exhibition for the first time and we look forward to meeting so many female biking enthusiasts. “It’s the perfect audience for us, which we feel will benefit from our presence as we offer some simple tyre maintenance tips as well as advice on the right products for their bikes. We hope that it is the beginning of a special relationship for us.”

Show organiser Lindsay Atkinson said: “When Bridgestone agreed to partner with us to produce content that would interest our audience, we were absolutely thrilled. They have demonstrated their understanding of this crucial market and therefore make the perfect partnership for our launch event.” For more information about Bridgestone’s range of motorcycle products, visit

Bridgestone Tires Bridgestone Bridgestone Moto

Anmar Leathers

Here’s a little bit about the stylish goods available from founder Marlene: “As an urban female rider, you want to look good on as well as off the bike. The motorcycle market has evolved significantly in the last five years, and you are now able to get a variety of protective clothing that looks highly fashionable. To add to this look I have designed and made a range of unique leather bracelets and watch straps. Leather’s breathability and flexibility makes it much more comfortable to wear under cuffs and gloves. It doesn’t hurt or get as sweaty as metals and some other materials.

But what about bags? A backpack is not exactly the most stylish accompaniment to a stylish outfit, so unless you can drop a handbag in a top box you can’t exactly carry a handbag. Although the market offers a variety of nice saddle bags, leaving a bag on your bike isn’t ideal in an urban area as they unfortunately get stolen. Riding into work every day I have 10 mins to get my bike locked up and look presentable when I walk into work. I found myself spending a lot of unnecessary time sorting out bags and straps on my bike. I started using a backpack so that I could get off the bike quicker, but I was a bit concerned about the safety aspect of carrying a backpack. I wanted a saddle bag I could quickly detach and use as a handbag or a handbag I could easily fix to my bike. After trial and error on various adaptations of saddle bags I decided to make my own bag and so the Saddle 2 Shoulder bag range was developed. Now you can enjoy your ride without the hassle.

Every bracelet, watch strap, bag or wallet is entirely handmade – old school style quality leather. The bags are lined with a Cordura-type waterproof canvas and straps are reinforced with nylon webbing to give them extra durability on the bike.” Find more info on Instagram @anmar_crafts and Etsy:

SSCBB (Shropshire Staffordshire Cheshire Blood Bikes)

We have the local Blood Bikes division- Shropshire Staffordshire Cheshire Blood Bikes (SSCBB)- fundraising at our event in August!

SSCBB, a registered charity, was established in 2014 and covers an extensive geographic area, some 6,543 in Shropshire, Staffordshire and Cheshire. In 2020 they travelled 269,888 miles and completed 5462 jobs. In 2018 they were given the Queen’s Award for Voluntary Service.

They are a volunteer service providing free, out of hours, urgent transportation of life saving medical supplies to N.H.S. hospitals across the 3 counties. Their aim is to provide a professional service which supports the NHS in enhancing patient care. Their experienced advanced motorcycle riders can negotiate traffic to save not only money but vital minutes when time is of the essence!

Blood Bikes transport blood, platelets, various test samples, frozen breast milk, fmt, bone marrow as well as patient records and medical equipment. During the Covid pandemic, they were called upon to transport Covid samples, PPE, pulse oximeters and other vital equipment. They are all volunteers giving their time freely in service of our local communities. The Riders have all obtained advanced rider status and their Controllers are trained to act efficiently and respond urgently to requests from our hospitals. They routinely dispatch riders within minutes of a request for assistance. The fundraisers and the speaker team complete the Blood Bikes family.

The purchase, running and maintaining of group bikes is the main outlay and they rely on fundraising, donations and sponsorships to cover these costs.

Facebook: @StaffordshireBloodBikes

Twitter: @Staffsbloodbike

The Patch Lady

Buy fun patches and get them sewn on live at the event by The Patch Lady!

“Ever since I was a kid, I have enjoyed various arts and crafts and I studied textiles at school. As an adult I enjoy sewing and began attending craft fairs to sell my products.
A few years ago, I booked onto what I thought was a craft fair, but when I arrived, I realised it was actually a bike rally. I had my sewing machine with me and someone asked if I could sew a patch onto his cut, so I had a go at it and managed to do a good job and by the end of the day I’d sewn on quite a few!

Fast forward a few years and I’ve been to many different rallies and events selling and sewing on patches. That first rally turned out to be a very happy accident that opened the door to a whole new world for me that I love being a part of.”